Take a look at some of my freelance writing projects for a taste of what I do.

Ruth Elvin portfolio

I specialise in travel writing. It’s where my skills and passions really lie. Give me a destination guide or a holiday itinerary to write and I’m as happy as a pig in muck.

However, I also write for a wide range of lifestyle industries including food, beauty, fashion, gardening, marketing, health and psychology, international relocations, art, education, business and even motoring.

I’m open to all kinds of projects and love the chance to research something new.

When we work together, we’ll probably spend time discussing the right tone for the job. For me, this is one of the most subtle, but vital, copywriting skills. There’s a real art to it. Every brand is unique. What works for one might not work for another. Your content needs its own exclusive style and tone to set it apart from the competition.

And that’s where I come in. I can help create and develop the right voice for your brand – and your brand alone.

On the other hand, if you have a strong sense of your desired tone but no time to create the content, I also know when to stick religiously to the brief. There’s nothing worse than a copywriter who runs away with their own sense of creative ‘genius’ and ignores all of your vital legwork. I know when to reign it in.

At the end of the day, my sole purpose is to create copy you will love.

If there’s anything else you’d like to see, just get in touch and I’ll be happy to send some samples of my work your way.