I’ve been having a great time working with the lovely people at addmustard, a fab digital marketing agency based in Brighton. It’s been a fantastic opportunity to write for some huge global travel brands.
We’ve been working on a series of informative destination guides – it’s been a lot of fun. I’ve travelled to luxury Caribbean beach hotels, enjoyed cultured European city breaks, and splashed around in the waves of the Med’s family resorts. Or I have in my mind at least.
Some people have been really surprised to find that I write about travel destinations without travelling any further afield than my desk. I guess it does seem a strange concept and if I were writing an in-depth Rough Guides travel guide, for example, I would certainly need to travel to the place I was writing about in person. But when you’re writing a fair few guides a week, it’s obviously not feasible (as much as I could get on board with that). The challenge is to research a destination, gather useful information for potential visitors and paint a really vivid picture of that place with the aim of tempting people to book a trip there. And it’s a challenge I love.
I spend a lot of time on my research and fact-checking to make sure what I write is accurate. I look at photos so I can write great descriptions of the surroundings and I read testimonials from people who have travelled there before. It’s certainly added a few destinations to my own travel wish-list (Lisbon and Portland are currently up there) and allowed me to discover some ‘unusual’ places I’d never even heard of (hello Dublin, Ohio).
I swear by the time I’ve finished all my research, I can really feel the sun on my face and the sand between my toes – quite a feat of imagination during the Scottish winter!